EMV is a global standard for credit and debit card processing designed to replace magnetic stripe cards. Also referred to as chip and PIN or chip and signature, this smart chip technology consists of a microprocessor embedded into payment cards and smart devices such as mobile phones.
Cardholder data is more secure on a chip embedded card that utilizes dynamic authentication, than on a static mag stripe card. With EMV, both the terminal and the card play important roles in the authentication process which is not the case when using magnetic stripe technology.
Did You Know?
As of August 2016, EMV card issuance is at about 70% while merchant EMV acceptance is at about 46%.